About
CRU - What does it mean? Creativity, Reliability, Usability. Those are some of the values that we hold to be our goals in web application development.
Without Creativity, we cannot build.
Without Reliability, we cannot depend on what we’ve created.
Without Usability, the reliability of our products is pointless.
Through Creativity we discover solutions.
Through Reliability we earn trust.
Through Usability our products are accessible.
Cru is also the French word for “growth”, often used in terms of wine and vineyards. It’s also a succinct way to describe us well: a group of perhaps not young, but youthful, technology industry veterans who grew up in the age of computers.
We’re a diverse group in many ways. Geographically speaking most of us have left our previous home base of Boulder, Colorado and can now be found in: San Francisco, Paris, Nanaimo, Boulder, New York and from time to time, Vancouver and Sydney.
In terms of educational background we’re rather nebulous as well. In addition to our technical expertise we have in our ranks graduates of physics, economics, history and military college.
It’s this diversity that is one of our strengths. Rather than being a master in one narrow field, we’re pretty good at most things. And our educational backgrounds allow us to see solutions to problems from different angles. Instead of thinking “outside the box”, we prefer to think “there is no box”.
- Ben Lam, writing from Paris
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